Collaboration Unlocked.
Explore Karen's portfolio to witness her track record of successful collaborations.
RabBeats x Decadence Arizona
Decadence stands as one of the largest music festivals in the United States. In the year-end of 2023, RabBeats curated a series of compelling brand activations at Decadence Arizona NYE, captivating over 100,000 festival-goers who enthusiastically participated in the celebration and explored RabBeats' latest products.
Partner Negotiation · Project Management
RabBeats x Key West Offshore World Championship
Securing the prime spot at the Race Village of the Offshore World Championship in Key West, RabBeats provided an engaging space for spectators to unwind, try out RabBeats products, and immerse themselves in the thrill of powerboat racing throughout the entire week of one of Key West's most exhilarating and bustling sporting events.
Partner Negotiation · Project Management
RabBeats x NASCAR
As the official partner of NASCAR, RabBeats took center stage at the event's tailgate party, adding an extra layer of excitement to the car racing experience. Guests enjoyed swag giveaways, lucky draws, and got a taste of the latest RabBeats flavors.
Partner Negotiation · Project Management
RabBeats Launch Event
Diverging from B2C marketing, B2B marketing places a greater emphasis on in-person interactions and experiences. The launch party of RabBeats, hosted at Illuminarium Las Vegas—an immersive and experiential event venue—was a resounding success, delighting key channel partners and VIP customers. This event not only fostered enjoyment but also resulted in incoming orders from these esteemed party guests.
Partner Sourcing and Identification · Partner Negotiation · Project Management
Hot Expo 2022 "Hello Vancouver"
Hot Expo, a series of conventions hosted by Access Corporate Group, a prominent ecommerce business in the global wellness industry, has established itself as a significant event. Described as the "biggest influencer event in Vancouver ever" by one of the attendees, this two-day gathering drew over 2,000 participants from Vancouver and neighboring areas. Among the attendees were top influencers, buyers, beauty and wellness experts, and media representatives.
Project Management · Public Relations · Influencer Marketing · Cross-border Ecommerce · Strategic Research
Vida Glow “Hairology” Launch Party
Vida Glow, a well-established marine collagen brand, introduced their latest innovation, Hairology, to North America. The launch event took place in a beautifully decorated designer showroom in Vancouver, Canada, drawing the presence of key influencers and media from the surrounding area.
Partner Negotiation · Project Management · Public Relations · Influencer Marketing
Lovekins Baby Race
Undoubtedly one of the most adorable initiatives, Lovekins, the Australian organic mom and baby care brand, orchestrated a baby crawling contest that enlisted the participation of over 200 babies and their adults. This engaging event showcased a beloved national top-seller in Australia.
Project Management · Influencer Marketing · Public Relations
Eimele Launch Party @ VanDusen Botanical Garden
As summer approached, Eimele, the plant-based nutrition brand founded by Simon Hill (Chris Hemsworth's private nutritionist), made its debut at the world famous VanDusen Botanical Garden. Journalists, influencers, and health enthusiasts gathered to celebrate the brand's North American launch, marking an exciting new chapter.
Project Management · Public Relations · Influencer Marketing
Access Corporate Group x Global Wellness Institute
One of the best ways to grow and influence is partnering with industry leaders. This collaborative endeavor was undertaken with the esteemed Global Wellness Institute (GWI), a prominent non-profit organization and research center within the wellness industry. The initiative culminated in the joint publication of the 2022 Wellness Trends Report, marking the inception of a sustained partnership involving ongoing collaboration on various wellness initiatives, events, and social media campaigns.
Partner Sourcing and Identification · Partner Negotiation · Public Relations