Marketing Manager, Heaven Gifts, 2023 - Present

• Strategize and oversee brand sponsorship initiatives and strategic marketing projects.

• Project-manage cross-functional teams, collaborating with sales, product development, and creative departments to synchronize marketing efforts with overarching business objectives.

• Continuously monitor campaign performance, offering insights and actionable recommendations for future enhancements.

• Cultivate and nurture relationships with pivotal industry stakeholders, spanning media, influencers, and business partners.

• Identify business opportunities and challenges through market research, ensuring a proactive approach to staying ahead in the dynamic business landscape.

Brand Manager, Access Brand Management USA, 2021 - 2023

• Initiate and implement marketing and PR initiatives across North America.

• Foster strong ties with business partners to enhance the company's brand equity and industry standing.

• Formulate B2C marketing and sales strategies tailored for the North American market.

• Offer comprehensive market analysis and consult on the dynamics of the US market.

• Conduct thorough research, assessment, and identification of potential business partners.

• Oversee contract negotiations with business partners, ensuring clarity on scope of work, timeline alignment, and deliverables.

• Facilitate seamless coordination of US PR and marketing efforts with international teams.

• Support the development of sales channels.

Account Manager, Fenchem Biotech, 2020 - 2021

• Cultivate and oversee robust relationships with existing accounts and prospective customers.

• Generate and convert leads to customers, resulting in increased sales.

• Formulate and implement digital marketing and sales strategies for business development and account management.

• Conduct market research and analysis to drive business improvement.

Ecommerce Associate, ZZ Fashion Corporation, 2020

• Oversee online retail and wholesale channels, including the Shopify storefront, Faire.com, and drop shipping on Nordstrom and Bloomingdale’s.

• Formulate digital strategies and oversee digital projects, including social, email, influencer, and campaigns across Meta and Google channels.

• Oversee inventory management and customer service.

• Manage seasonal photoshoots across multiple internal and external stakeholders.